About Ricardo Rodrigues
I grew up on a small coast city of Santos, Sāo Paulo, Brazil. I started swimming at the age of 9, and rapidly started in most group sports, like soccer, basketball, volleyball. At the age of fourteen, I ran my first marathon, which got me hooked on individual endurance sports. At the age of fifteen, I started surfing and fell in love of it. By the age of nineteen, I did my first triathlon.
The focus on the present moment and the fun diversity of the sport, help me to find my career in sports and wellness. After I found the love of my life, Juju, we went to Kona, Hawaii to watch the Ironman World Championship for three years in a row. Watching the Ironman gave me the courage and the discipline to take on an incredible journey of fitness and self-understanding. I’ve received a lifetime of experience and joy while training with world class athletes like Norman Stadller and Jurgen Zack, and while watching challenged 80 year old athletes compete and finish the event.
Today I use all my personal experiences, together with the knowledge shared by great functional mechanic teachers, and developed the Beginner’s Mind Method.
Posture – Proper body alignment applied on daily activities and in sports.
Flexibility – Stretches focused on the natural pushing and pulling system of the body.
Balance – Neuromuscular re-education on land or slacklining.
Agility – Drills, intervals and slacklining.
Youth Training for cross country and soccer.
Running techniques for efficiency and speed.
Swimming techniques for efficiency and speed.
Cycling – bike set up and efficiency techniques on the Computrainer.
Slacklining – Beginners to intermediate training
Multi-sports – USA Tri Coach Level 1 2000 and Level 2 2003
Anatomy – Massage tech at School of Healing Arts 2001
Human Performance for Human Motion by Chuck Wolf 2002 – present
Foot Function by Chuck Wolf 2010
Cardiovascular – Metabolic exercise testing and programing by ACE 2003
Mental training approach and skills by Spinning 2003
Body and Mind – Physiology, Body psychology, Body posture and energy balancing and neuromuscular; Re-education by School of Healing Arts 2001
Safety – Infant and child CPR, Adult CPR/AED, Standard First Aid by Red Cross
Competed in more 500 competitive events
11 Times top Ironman finishes – P.R. 9 Hours and 34 minutes
4 Times Hawaii Ironman Triathlon World Championship – P.R. 9 Hours and 35 minutes
Marathon P.R. 2 hours and 47 minutes
Half -Marathon P.R. 1 hour and 16 minutes
XTerra World Championship competitor
About JuJu Rodrigues
I was born in Niteroi, Rio De Janeiro Brasil. My family was involved in multi sports, dance and the arts. My early education was alternative and rich with focus on freedom of expression language and Art. As a child I was a leader, a social butterfly and a little too independent. I loved the school sports events and weekend travels to a small beach town where I spent all my summers. I have always loved sports – the competition, the excitement. I was a gymnast, a boogie boarder, a competitive Capoeirista and practiced Brasilian-jiujtsu. Fun was my lifestyle!
In 1995, I decided to travel abroad to have a different perspective on life. After some research, I decided to move to San Diego, California. I thought it was a beautiful city with great beach towns to study english.
San Diego gifted me with the opportunity to meet my soulmate; my husband Ricardo Rodrigues. We fell in love and he proposed two weeks after we were dating. After the approval of my mother, Ricardo and I began our life journey together. Ricardo and I had similar career goals: we both loved the wellness industry, with a focus on Sports, Fitness and Beauty.
I have been practicing Esthetics since the year 2000. I started a private practice of Esthetics by seeing clients and educating on how to take better care of themselves. After a few years, freelancing became my way of business. I was advising people with their skin care routines, doing makeup for Tv shows, independent films, photo shoots and brides. As my practice evolved and my name become popular, I started to teach new estheticians representing various brands. This exposure increased my contacts allowing other opportunities in teaching the art of makeup and being invited to speak on female driven events.
After losing my beloved mother suddenly to a heart attack, I felt that life happened in its own fashion way, that control was an illusion and the moment became powerful. I was ready to become a Mom… two weeks later I was gifted with a positive pregnancy test.
Life was easy and I did not know it, hahaha… I had soo much time in my hands before…
Sofia was born on February 2006 and everything shifted, a new bench march, a new era, there was the new Juju. I felt very limited in time and very motivated to make it work as life had given me a new challenge and a new LOVE.
Becoming a Mom was transformational to me, I combined all skills learned and put into action.
I was motivated to conquer leadership roles in various companies to achieve personal and company goals by challenging colleagues and inspiring others to be their better self.
The leadership roles in sales, esthetics and client relationship development are my strengths also the ones I LOVE the most.
In December 2007, I opened Be beauty Boutique as a co-founder. Be beauty Boutique set a new trend in the Spa, Beauty and Retail industry. The concept of affordable quality services with reasonable priced fashion goodies. Be beauty was innovative and a trend setter, it influenced the Beauty industry to rejuvenate itself. We gave clients what they wanted!
I started to develop a deeper interest in nutrition by combining skin healing with good quality foods and the results were significant. I used myself as the tester doing purification programs along with exercises routines and the rejuvenation of my skin, body and mind were life changing. On February 2011, I received big news… My purification program was so powerful that I got pregnant with twin boys naturally!
Be beauty Boutique lease ended on July 2013, Ricardo and I evaluated our vision for the future. We decided to unite our industries to share to the world our talents and expertise.
Beginner’s Mind is our path, it has been part of our journey and now will pulse to express our opinions, prove our results, argue our thesis and together lead our family business to growth and development of people to be their better selves. To lead our method is “The whole U” concept that focus any individual to create and re-create you to a better self.
We believe that each person should make a priority to combine Mind, Body and Soul.
Feel good be good! The Whole U = Health ,Wealth and Lifestyle.
I have been involved in the world of Fashion and beauty since 1992. My areas of expertise is client relationship development through problem solving with result oriented consultations to a better you. My focus is on skincare and nutrition. My practice growth is organically, holistic and by referral. My style is an at-service attitude with a genuine care for the greater good.
I LOVE what I do! I have a Beginner Mind and from my perspective Balance is the way!
Owner/Esthetician – Wellness Coach